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Privacy Policy

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Privacy Policy

Recent Changes to Our Privacy Policy

 The privacy and security of your information is very important to us. We have made material changes to the Privacy Policy that apply with respect to information that you provide on or after the date indicated in the “Last Updated” legend above. These changes include:


1.Detailed information regarding what personal data and other information we collect from you, how we collect it, and how it is used;

2.Further descriptions of the parties with whom and for what purposes your data is shared.


To learn more, please review the full Privacy Policy below.


Penta Hotels Worldwide GmbH and its group companies (collectively, “Penta”, “we”, “our” or us) are committed to safeguarding your privacy and want you to be familiar with how we collect, disclose and otherwise use information about you. References in this Privacy Policy to “Penta”, “we”, “us”, or “our” are references to the entity responsible for the processing of your personal data, which generally is the entity that obtains your personal data in the respective case. This entity also is referred to as the data controller.


This Privacy Policy describes our practices in connection with the information that we collect from you when you visit our websites or any websites that link to this Privacy Policy (the “Site”) and when we communicate with you through e-mail messages that link to this Privacy Policy (collectively, including the Site, referred to as the “Services”). This Privacy Policy also describes our privacy practices when we communicate with you by offline channels, such as when you provide your information to our call centers, or in person, or when you stay at any of our hotels (“Offline Services”).


Penta manages the hotels on behalf of third party hotel owners (“Owners”), which includes determining the purposes and means of the processing of personal data in the course of the operation of the hotel. When information is collected from you at the hotel, including when you make reservations in the hotel, Penta is the responsible controller of your personal data and the processing of your information will be governed by Penta’s privacy practices as set out herein, unless specifically set out otherwise. Whenever reference is made to “Services” herein, its shall equally mean “Offline Services”.


This Privacy Policy sets out the basis on which we will process personal data we collect from you or that you provide to us, and your choices with respect to that data.


This Privacy Policy excludes those websites and online services that have separate privacy policies and do not incorporate this Privacy Policy by reference or otherwise.


Different privacy policies may apply to other parts of our web presence – for example, web pages for online recruitment.


Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements, such that our practices may be more limited in such jurisdictions. We will specifically inform you, if this is the case.


Please read the Privacy Policy carefully. By providing your personal data and other information through our Services, you acknowledge that your personal data will be processed pursuant to the terms of this Privacy Policy. If any term in this Privacy Policy is unacceptable to you, please do not use the Services or provide any personal data.

1. What information does penta collect?

1.1 Personal Data

The term “Personal Data” as used in this Privacy Policy refers to any information relating to an identified or identifiable individual, or as defined under applicable law. We collect Personal Data such as:


  • Your name, e-mail address, phone number, physical address (billing and shipping), company affiliation, title;
  • Demographic information and location and government-issued identifiers;
  • Your credit card and/or debit card details;
  • Guest stay information, special requests and preferences (including preferred room type or floor, vacation preferences, amenities requested, language preferences, interests, hobbies, ages of children or companions and any other aspects of the Services used);
  • IP addresses, online user account details and profiles when you log-in to your Penta member account;
  • Social media account information, profile pictures or images;
  • Information, feedback or content you provide regarding your marketing preferences, in surveys, comment cards, sweepstakes, or promotional offers on our Services and those of third parties;
  • Images and visual recordings through the use of closed circuit television systems collected while visiting a Penta hotel, where permitted by applicable law;
  • Conversations, including records or monitoring of guest service calls for quality assurance and training purposes, and other communications such as in-app messages or SMS text messages, where permitted by applicable law or based upon consent;
  • Contact details concerning the employees of corporate accounts and vendors and other individuals with whom we do business (e.g., travel agents, bookers, event planners); and
  • Other types of information that you voluntarily choose to provide to us.

1.2 Sensitive Personal Data

From time to time, you may provide or we may collect what is considered sensitive personal information or “special categories of personal data” under applicable privacy laws (herein referred to as “Sensitive Personal Data”). For example, you may disclose your religious affiliation to us when you host or attend an event at one of our hotels or when you provide your health information or dietary restrictions so that we can accommodate you during your stay.

We only process Sensitive Personal Data if and to the extent permitted and required by applicable law or with your express consent. Unless otherwise required by applicable law, you are not required to provide us with any of your Sensitive Personal Data. Should you choose not to, your decision would not prevent you from using our Services.


1.3 Personal Data from Third Parties

We may collect Personal Data related to you from third parties such as from payment card providers, travel agencies and online booking services, other Penta hotels you have previously visited, public databases, joint marketing partners, third parties who sell products and services under our brands and your social medial sites consistent with your settings on such services.

Additionally, if you submit Personal Data relating to other people – such as your children or other companions – in connection with the Services, you represent that you have the authority to do so and permit us to use their Personal Data for the purposes described in this Privacy Policy.


2. When is your personal data collected?

We collect Personal Data about you in a number of ways. These include:

When you make reservations, stay at a hotel or plan or attend an event. Visitors who elect to make reservations using our Services or Offline Services will be asked to supply specific Personal Data, including name, e-mail address and contact information, as well as information to secure the reservation, such as a credit card number. We collect your Personal Data to provide you with quality services, including when you purchase goods and services, inform us of any requests, or take advantage of services such as concierge services, health clubs and spa treatments, activities, equipment rentals, and child care services. If you plan or host an event with us, we collect meeting and event specifications, such as your name, contact details, date of event, occasion, number of guest rooms required, and length of stay. We also collect information about guests that are a part of your group or event.


From Owners. As set out above, we manage hotels on behalf of Owners. If you make a reservation to stay at a hotel managed by us directly with the Owner, we will obtain Personal Data such as your stay information and payment information from the Owner of that hotel and further determine the purposes and means of the processing of that Personal Data in the course of the operation of the hotel. Penta is therefore the responsible controller of your Personal Data and the processing of your information will be governed by Penta’s privacy practices as set out herein, unless specifically set out otherwise.


When you sign up for promotional offers and sweepstakes. We collect your e-mail address when you sign up for promotional offers, newsletters or sweepstakes.


When you provide your comments and feedback or communicate with us. We value our relationship with you and always strive to improve our services to you. We may collect Personal Data that you voluntarily share with us in surveys, guest feedback or comment cards, as well as on third-party websites. When you use the survey form we may collect & process your personal data such as preferences, IP addresses, MAC addresses and cookies identifiers. We also collect your Personal Data when you communicate with us via text or e-mail or other forms like WeChat.


When you share photos. We collect and publish photos and images you voluntarily share with us about your experience with us, which you may post on our Services.


From social media. We collect information from social media activity such as when you ‘like’ the Website, share content, share photos or follow us on social media sites like Facebook, Twitter, LinkedIn, Instagram, or WeChat. If you choose to log-in, connect with or link to Services using your social media account certain Personal Data is shared with us consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates, as well as Personal Data that may be a part of your profile or friend’s profile.


When you apply for career opportunities. If you choose to apply online with us, how we process your Personal Data is further described in the <>, not in this Privacy Policy.


From other sources. We may receive your Personal Data from other sources, like public databases, joint marketing partners, and other third parties including travel agencies and credit card partners.


When you inquire about development or Owner opportunities. We may collect your Personal Data including your e-mail address when you contact us to learn more about development or ownership opportunities with us.

3. Why is personal data used?

We use your Personal Data in a number of ways as set forth below.


3.1 Performance of a Contract.

with superior customer service and a personalized experience when staying with us at any hotel, keeping our Services safe and secure and to protect our operations or those of any of our group companies or other third parties, and distributing and responding to surveys regarding your experience, allowing you to participate in sweepstakes, contests, and other promotions and to administer these activities. Please bear in mind that some of these contests have additional rules, which could contain additional information regarding what Personal Data we collect and how it is used. We encourage you to read these rules carefully. Such legitimate business reasons also include providing you with information that you have requested and respond to your inquiries, anonymizing Personal Data provided under this Privacy Policy to improve the Services and to guide the development of new features and services; and subject to applicable law and regulations, transferring Personal Data in the event of a corporate event such as a sale, merger or change in control.


3.2 Legitimate Business Reasons.

We use your Personal Data where it has a legitimate business reason to do so, pursued by a third party or us. This includes providing you with superior customer service and a personalized experience when staying with us at any hotel, keeping our Services safe and secure and to protect our operations or those of any of our group companies or other third parties, and distributing and responding to surveys regarding your experience, allowing you to participate in sweepstakes, contests, and other promotions and to administer these activities. Please bear in mind that some of these contests have additional rules, which could contain additional information regarding what Personal Data we collect and how it is used. We encourage you to read these rules carefully. Such legitimate business reasons also include providing you with information that you have requested and respond to your inquiries, anonymizing Personal Data provided under this Privacy Policy to improve the Services and to guide the development of new features and services; and subject to applicable law and regulations, transferring Personal Data in the event of a corporate event such as a sale, merger or change in control.


3.3 To Comply with Legal Obligations.

We process your Personal Data where it is necessary to comply with legal obligations to which it may be bound. This includes complying with legal processes, responding to requests from public and government authorities around the world, and pursuing available remedies or limit damage we or other third parties may sustain.


3.4 With Your Consent.

We process your Personal Data when it has your valid consent to do so, including to communicate (including by e-mail and SMS) with you during your stay, sending you after-stay promotional offers, newsletters and information on us, our Services, and other marketing communications in accordance with your preferences and to process Sensitive Personal Data you may have provided us in connection with your stay, for example, any dietary restrictions or special accommodations for physical and medical conditions.


3.5 Vital Interest.

In certain circumstances when it is not possible to obtain your consent, it may be necessary for us to process your Personal Data, including Sensitive Personal Data you provided through our Services, where it is in your vital interest or in the interest of others, for example in the event of a medical emergency.

We will not sell, rent, or share your information without your consent except in accordance with this Privacy Policy or for the purposes disclosed on any online form or location on the Services where you provide Personal Data to us.

4. When do we disclose your personal data?

We may disclose or share your Personal Data as follows:


4.1 To Hotels.

The Personal Data you provide to us in connection with making a reservation is shared with the respective hotel for purposes of meeting your reservation request. The hotel may be managed by us but owned by an independent third-party Owner. After your stay, we retain your Personal Data, including the details of your stay and your preferences (e.g., room, type, interest, hobbies, amenities used) to provide you personalized service during your next stay, subject to your preferences.

You can object to the retention of your Personal Data for this purpose by contacting us as described in Section 11 of this Privacy Policy.


4.2 To Affiliates.

We are part of a global enterprise and may disclose your Personal Data to other companies or hotels within our group, including in our offices in Hong Kong and in the European Economic Area in order to help render services to you associated with your stay at our hotels and to provide you marketing communications, consistent with your choices. The complete listing of our group companies is as follows:


Penta Hotel Holdings Limited (British Virgin Islands), Penta Hotels (Asia Pacific) Limited (Hong Kong); Penta Hotels Worldwide GmbH (Germany).


4.3 Commercial Service Providers and Suppliers.

We may outsource the processing of certain functions and/or information to third parties that provide services such as Services hosting, data analysis, payment and credit card processing, order fulfilment, customer service, e-mail delivery, financial services companies, delivery services, advertising networks, and information technology. We also share your Personal Data with third-party providers that provide services such as spa treatment, salons, and restaurants within our hotels, or event planners or organizers of any event you plan or host with us.


4.4 External Partners.

We may share your Personal Data with other partners, consultants and advisors who render services to us, including financial institutions, external auditors, lawyers, and credit card issuers.


4.5 Travel-Related Service Partners.

We may share your Personal Data with select third parties. For example, we may help arrange rental cars and share Personal Data with them in order to provide those services. We also may work with third parties, such as travel agencies and airlines to allow them to provide you with a single source for purchasing travel-related services. Please note that this Privacy Policy does not apply to information that you provide directly to third parties.


4.6 Social Media and Message Boards.

If you connect to one of our social media pages, we may disclose your Personal Data to your friends associated with your social medial account, to other website users, and to your social media account provider, in connection with your social sharing activities. We may make reviews, message boards, blogs and other user-generated content available to users. Any information disclosed in these areas is public information. You also should exercise caution when deciding to disclose your Personal Data in this context. We are not responsible for the privacy practices of other users including web operators to whom you provide information.


4.7 Business Transfers.

From time to time, a hotel may be sold by its Owner, and Penta may cease to manage such hotel. In those circumstances, we may include Personal Data collected about you, or control of that Personal Data, as a business asset in any such transfer. For example, if we cease to operate a hotel property we do not own, the Owner may continue to have and use your Personal Data for continued business purposes consistent with the hotel’s operations, including direct marketing. Additionally, we may disclose your Personal Data to a buyer or other successor in the event of a merger, sale or other transfer event, in which Personal Data held by us about our users is among the assets transferred.


4.8 Anonymized Data.

We may share aggregated data with third parties collectively in an anonymous way, which does not reveal Personal Data.


4.9 Legal Obligation.

If we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, pursuant to a legal request, subpoena or other legal processes, or in order to enforce or apply the hotels’ Terms of Use and other agreements, including for billing and collection purposes; or to protect the rights, property, or our safety, our guests, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

5. What cookies and other technologies do we collect?

5.1 Automatic Data Collection.

We may use automatic data collection technologies to collect certain statistical (non-personal) information about your equipment, browsing actions, and patterns, including (a) anonymized details of your visits to our Services, such as location, date and time of access; (b) information about your computer and internet connection, operating system, host domain, and browser type; and (c) details of referring websites actions, and patterns.


5.2 Cookies.

As further described in our Cookie Policy, we use cookies and other similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on or across different online Services and devices. We also allow other third parties to use cookies as described in our Cookie Policy. You can control cookies through your browser settings and other tools. For more information on the cookies we collect and how to disable them, please visit our Cookie Policy.


5.3 Social Media Plug-ins.

One of the features of our Site is that it uses what are called social plugins (“plugins”) from the social networks LinkedIn, Facebook and Instagram. These plugins are indicated by the respective logo of the social network. When you access our Site, your browser establishes a direct connection with the servers of these social networks. The content of the plugin is transferred by the social network directly to your browser, which then integrates it into the Site.

  • 5.3.1 Integration of the plugin causes Facebook, for example, to receive the information that you have loaded the corresponding page of our Site. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our Site, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the “Like” button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by the social networks, together with your rights and optional settings to protect your private sphere, in the data protection notes of the social networks.
  • 5.3.2 If you do not want incorporated social networks to gather data about you via our Site, you must log out on the respective domain of the social network before visiting our Site. If you wish to prevent information being exchanged with the above-mentioned social networks during your visit to our Site, you can opt out of cookies through your browser settings and other tools. For more information, please visit our Cookie Policy.


5.4 Wi-Fi and Location-Based Services.

In the course and for the purpose of providing Wi-Fi services at our hotels and other properties, we may collect device identifiers (such as your IP address, or other unique identifier). Based upon your consent, we also may collect information about the physical location on your device through use of the Wi-Fi services or other technologies to provide you with personalized location-based services, such as to customized offers and promotions or to find a hotel near you.


5.5 Do Not Track.

Currently, we do not alter our data collection and use practices in response to Do Not Track signals.


5.6 Google Analytics and Others.

For our Services we use Google Analytics, a web analysis service of Google Inc. based in Mountain View, USA ("Google"). Further, we use web analysis services known as Matomo and provided by InnoCraft Ltd., based in Wellington, New Zealand. For more information and your choices, please visit our Cookie Policy.

6. How do we protect personal data?


We maintain commercially reasonable security safeguards that are designed to protect the Personal Data we collect against unauthorized use, disclosure, alteration or destruction. Notwithstanding the steps we have taken to protect your Personal Data, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to protect your information, we cannot guarantee or warrant that your Personal Data is under absolute security with the existing security technology.



Additionally, e-mail communication to and from our Services are not secure unless clearly noted otherwise. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending information or forms to us by e-mail.

7. Third-party websites and services


Our Services may contain links to, or have features that are hosted by, other third-party websites or services that are not owned or controlled by us. For example, we give you the opportunity to connect, link, or share our Services (and the content you access) via certain social media websites.



This Privacy Policy only addresses the collection, use, and disclosure of information by us through your interaction with our Services. This Privacy Policy does not address the policies or practices of any third parties or any third-party websites or features that are linked to or available from our Services. If you provide any information to any other third parties, different rules regarding the collection and use of your Personal Data by such third parties may apply.



We also may partner with a limited number of Internet providers to offer Internet access to our guests. Your use of on-property Internet service is subject to the third-party Internet provider’s terms of use and privacy policy, which you can access using the links on the service sign-in page, or by visiting the Internet provider’s website.

8. Cross-border data transfers


The Personal Data and other information that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It also may be processed by staff operating outside the EEA who work for us or other entities acting as data processors processing data on our behalf. This includes staff and providers engaged in, among other things, the fulfillment of your request or order and the provision of support services. More information on to whom your data is disclosed can be found in Section ‎4.



To comply with applicable data protection law, we have implemented international data transfer agreements on the basis of EU Standard Contractual Clauses in order to provide appropriate and suitable safeguards for Personal Data transferred to countries outside the EEA where an adequate level of protection is not already guaranteed. A redacted copy (removing commercial terms) can be obtained by contacting us at the contact details provided in Section ‎14.

9. How long do WE retain YOUR personal data

We retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete transactions (e.g., when you make a purchase or reservation), and you may not be able to change or delete the Personal Data you provided until after completion of such purchase or reservation.

10. How can you manage your preferences and information?

10.1 Commercial E-mails (EU and NON-EU).

If you are a user based in the EU, we only send you commercial e-mails when we have obtained your explicit prior consent, except where we have obtained your e-mail address in the course of a sale or negotiations for a sale of a product or service and where the commercial e-mails are only marketing similar products or services. Independently from where you are based, you may choose to opt-out of receiving commercial e-mails from us by following the instructions contained in any of the commercial e-mails. Unsubscribing from one type of communication may not unsubscribe you from another type, unless you request to be unsubscribed from all types of information you receive from. Please note that even if you unsubscribe from commercial e-mail messages, we may still e-mail you non-commercial (transactional) e-mails related to your account and your transactions via the Services.



Owners (following termination or expiration of our management agreements) and Third-party providers may use your Personal Data for marketing purposes, however subject to your explicit prior consent when you are based in the EU. If you wish to opt-out of receiving offers directly from Owners and third-party providers, you can follow the instructions in the e-mails that they send you.



To opt out of text messages, reply STOP to the message you received or contact the hotel or property front desk to inform them you no longer wish to receive text messages]


10.4 Access and Connections to Social Media.

If you registered with the Services through your social media account, or connected, linked, or shared your use of our Services via your social media profile, you can manage the permissions granted to such third-party social media services by accessing your user settings under your account. You also can remove our access to your social media account or otherwise control what information these third-party social media services share with us at any time by accessing the privacy settings in your social media account.

11. What are your rights regarding your data?

Under applicable law and regulations, you may, at any time, exercise certain rights, including the following:


11.1 Access.

The right to request access to your Personal Data, which includes the right to obtain confirmation from us as to whether Personal Data concerning you is being processed, and where that is the case, access to the Personal Data and information related to how it is processed.


11.2 Rectify or Erase.

The right to rectification or erasure of your Personal Data, which includes the right to have incomplete Personal Data completed.


11.3 Restrict.

The right to obtain a restriction of processing concerning your Personal Data, which includes restricting us from continuing to process your Personal Data under certain circumstances (e.g., where you contest the accuracy of your Personal Data, for a period enabling us to verify the accuracy of the personal data).


11.4 Object.

The right to object to the processing of your Personal Data under certain circumstances, including objecting to processing your Personal Data for direct marketing purposes, or objecting to processing your Personal Data when it is done based upon legitimate interests.


11.5 Data Portability.

The right to data portability, which includes certain rights to have your Personal Data transmitted from us to you or another controller.


11.6 Consent.

Where we process your Personal Data based on your consent, the right to withdraw consent at any time with effect for the future. Any requests related to the above rights may be made by contacting us as set forth in Section ‎14.


11.7 Complaint.

In some jurisdictions, you may also have the right to lodge a complaint with a supervisory authority.


11.8 Privacy Rights for Residents of the Russian Federation: 

In accordance with Russian Federal Law "On Personal Data" No. 152-FZ we collect, record, systematize, accumulate, store, update (renew and modify), and extract personal data about Russian citizens using databases located in the territory of the Russian Federation. As information containing personal data may be transmitted from the Russian Federation to countries that ensure an adequate level of protection for personal data, including member states of the European Union and other countries which Russian law recognizes as ensuring adequate to protection, we duplicate personal data of residents of the Russian Federation on our systems as required to deliver the requested services. By submitting information to us on our Services, submitting membership forms to us or making reservations, you grant us consent to process your personal data.


11.9 Privacy Rights for California Residents.

Under California Civil Code section 1798.83, California residents who have an established business relationship with us are entitled to ask us for a notice describing the types of personal customer information we have shared with third parties for those parties’ direct marketing purposes during the preceding calendar year. That notice will identify the categories of information shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you are a California resident and would like to request a copy of this notice, please submit a written request to Penta Hotels Worldwide GmbH, Mayfarthstrasse 15 – 19, 60314 Frankfurt am Main, Germany, Attn: Data Protection Officer.



12. What information is collected from children?


We have not designed the Services for and do not intend for them to be used by, anyone under age 16. Accordingly, the Services should not be used by anyone under age 16 without adult supervision. If you are under 16, please do not provide Personal Data of any kind whatsoever.1



Should we inadvertently acquire Personal Data or other information from online visitors under the age of 16, we will not knowingly provide this data to any third party for any purpose. If a child does provide us with Personal Data over Services, a parent or guardian of that child may contact us and upon notification, we will delete from our records any information collected from children under the age of 16.

13. What About privacy Policy Modifications?

We reserve the right to change this Privacy Policy at any time. Any changes we make will be posted on this page. If we make material changes to how we treat your Personal Data, we will notify you through a notice on the Services home page. The date this Privacy Policy was last revised is identified at the top of the page. It is your responsibility to ensure that we have a deliverable e-mail address for you, and for you to periodically monitor and review any updates to this Privacy Policy. Your continued use of our Services after such amendments will be deemed your acknowledgement of these changes to this Privacy Policy.

14. How to Contact us

Our designated data protection officer is:

Data Co GmbH Dacher Str. 65 80335 München, Germany +049 (0) 89 7400 458 40

If you have any questions or comments about our privacy practices or this Privacy Policy, please contact us by email at If you want to claim your data subject rights, you can use our contact form:


Cookie Policy


This Cookie Policy applies to any website or service (collectively “Services”) of Penta Hotels Worldwide GmbH and its affiliated group companies that links to this policy or incorporates it by reference. The terms “Penta”, “we”, “us” as used in this Cookie Policy collectively refer to Penta Hotels Worldwide GmbH and its affiliated group companies.


What is a cookie?

Penta uses cookies and other technologies to enable features at the Services, in e-mails or e-mail advertisements, or in advertisements on other Services. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. Cookies, among other things, speed navigation through our Services, keep track of information so that you do not have to re-enter it each time you visit our Services, help us provide you with customized content and allow us to learn about your visit.

Some cookies require your consent, while others are exempt.


Cookies exempt from consent.

Strictly necessary cookies guarantee functions without which you would not be able to use the Services as intended. They are stored on your computer during the current browser session. Strictly necessary cookies ensure that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. Such cookies also guarantee that, when you change pages, the function of changing from http to https takes place. Cookies of this type also store your decision regarding the use of cookies on our Services. Your consent is not required for strictly necessary cookies.


Cookies subject to consent.

All other cookies that are not strictly necessary to use the Services still fulfil important tasks. Without these cookies, functions intended for your convenience on our Services, such as your personal settings or automatic filling in form functions could not be retained and would therefore have to be re-entered on every page.


Types of Cookies We Use.

Penta uses fourtypes of cookies: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purpose.


  • Strictly necessary cookies are essential in order to enable you to move around the Services and use its features. These temporary cookies only last only as long as your web browser is open and are used for technical purposes such as enabling better navigation on our Services. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session. Once you close your browser, the cookie disappears.
  • Performance cookies are stored on your computer for longer periods and are used for purposes including tracking the number of unique visitors to our Services and information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.
  • Functional cookies enable the Services to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalized functions. For example, when you book a room, our Services can offer you local tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
  • Cookies for advertising purposes are used to display advertisements to users that are more targeted and adapted to their interests. They also are used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third-parties advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.


First-Party Cookies.

Some of the cookies are used exclusively by Penta, and therefore are called “first-party cookies”. The list below explains the first-party cookies we use and why:


Type of cookie, Name, Purpose, Duration

  • Umbraco, FFFLangCookie, Supports choice of Language, 180 days
  • Umbraco, xhidecookienote, Supports closing of the cookie banner, 365 days
  • Umbraco, ASP.NET_SessionID, Store information about usersession, 1 day


Third-Party Cookies.

As explained in our Privacy Policy, Penta uses third-party service providers to help us manage, carry out and improve our advertising. These parties may set cookies to help us collect information and provide you with advertisements that we believe would be relevant for you. From time to time, these third parties also may assist us by providing certain statistical and analytics information in relation to our marketing practices. The list below explains the third-party cookies we use.


Type of cookie, Name, Purpose, Duration

  • Google Analytics, _utma, Supports cross-domain tracking, 730 days
  • Google Analytics, _utmb, Supports cross-domain tracking, 1 day
  • Google Analytics, _utmc, Supports cross-domain tracking, 365 days
  • Google Analytics, _utmt, Supports cross-domain tracking, 1 day
  • Google Analytics, _utmz, Supports cross-domain tracking, 182 days
  • Universal Analytics, _dc_gtm_UA-28119693-1, Supports cross-domain tracking with DoubleClick, 1 day
  • Universal Analytics, _ga, Supports general tracking, 730 days
  • DoubleClick, _gid, Supports tracking for Retargeting, 1 day
  • Expedia Meeting Market, user-guid, Supports reservation of conference space, 1826 days
  • Matomo, _pk_id.*, Storing user ID, 393 days
  • Matomo, _pk_idses.*, Storing session ID, 1 day
  • Matomo,_pk_cvar.*, Storing custom tracking data, 1 day
  • Yandex.Metrica, _ym_uid, Storing user ID, 720 days
  • Yandex.Metrica, _ym_isad, Storing session ID, 1 day
  • Yandex.Metrica, _ym_visorc_47568904, Storing tracking data, 1 day


How to control and disable cookies

You can disable cookies at any time by adjusting your browser settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available.

Please be aware, however, that if you turn off cookies, you may not be able to take full advantage of all of our Services’ features.


Third-Party Cookies.

For more information regarding targeted advertisements and/or to opt out of automatic collection for these purposes, please visit or Within the EU and Canada the local organisations of the Digital Advertising Alliance (“DAA”) operate a similar “ad choices” scheme: see (Europe) and (Canada). If you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out each browser or device that you use.


Google Analytics

Penta uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the Services analyze how users use the Services. The information generated by the cookie about your use of the Services will be transmitted to and stored by Google on servers in the United States. Google will use this information on behalf of us as the operator of the Services for the purpose of evaluating your use of the Services, compiling reports on Services activity for Services operators and providing them other services relating to Services activity and internet usage.

In case IP anonymization is activated on the Services, your IP address will be truncated within the area of Member States of the European Union (“EU”) or other parties to the Agreement on the European Economic Area (“EEA”). Only in exceptional cases will the whole IP address be first transferred to a Google server in the United States and truncated there. The IP anonymization is active on the Services. The IP address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the Services.


You also can opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: (click here


Web beacons

We use web beacons (also called web bugs, pixel tags, or clear GIFs) primarily to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our Services. Web beacons also help us measure the effectiveness of our online advertising and/or e-mail campaigns by, for example, counting the number of individuals who visit our Services or the number of individuals who open or act upon an e-mail message. Some of the information we collect using web beacons may be personally identifiable. We do not combine this information with other Personal Data we have collected about you.


Which Penta entity is using cookies

Penta Hotels Worldwide GmbH will be responsible for your personal data provided to, or collected by or for, our Services.