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Brand Partnerships

We want to create a sustainable future for our global neighbourhood. That is why we have partnered with companies who inspire us. Companies like Zenology who plant a tree for every online order or  Kuyichi who provide our staff with organic, recycled uniforms. It’s why we serve Belu water, which gives 100% of their profits to the charity WaterAid, helping make clean water accessible. We’re doing our bit today, to help tomorrow.


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One Tree Planted

Penta has chosen to team up with One Tree Planted to help fight deforestation, one of the most pressing issues on our planet. This charity is on a mission to make it simple for anyone to help the environment by planting trees: each dollar donated results in a new tree planted! Starting in 2014, One Tree Planted have more than doubled the number of trees planted year over year. Penta makes a donation to One Tree Planted every time a guest signals they don’t need their room to be cleaned up. This way, the environment wins twice: less water wasted, more trees planted.

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Small trees in pots ready to be planted


At zenology, they believe we should take Care and Consider by being responsible and environmentally conscious regarding the products we use. They strive for sustainability and an environmentally friendly realization, inspired by and respectful of nature, balanced with design. They use ingredients from renewable sources that represent a fusion of active botanicals and the power of vitamins. Their products do not contain environmentally and skin unfriendly ingredients, neither do the formulas present allergenic nor artificial colors.

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Close up image of Zenology hand and body balm bottle


This idealistic Dutch denim brand is a true pioneer in sustainable fashion, founded in 2001 to make a positive impact on the fashion industry. Kuyichi is not only known for their timeless essentials with a great fit, a sustainable and ethical way of working has always been in their core. Kuyichi uses sustainable materials such as organic cotton, Tencel and recycled polyester. The brand has always been producing under fair working conditions and got PETA approved vegan last year. And that’s not all; Kuyichi doesn’t do seasonal collections to take a stand against fast fashion. We are proud to have Kuyichi as our partner!

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Woman wearing Kuyichi shirt that says Pure Goods Since 2001


We are proud to serve Belu at our UK properties, helping to make something good happen with Belu's water service. Belu give 100% of their profits to the charity WaterAid, to help make clean water, decent toilets and good hygiene normal for everyone, everywhere. In 2018, we alone helped Belu and WaterAid to transform 374 lives with clean water worldwide. We are supporting Belu and WaterAid to achieve Global Goal 6, of the UN Sustainable Development Goals ‘Water and sanitation for all’ by 2030. Photo credits: WaterAid/Ernest Randriarimalala

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Woman holding up a glass of dirty water next to a glass of clean water