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Brand Partnerships

We want to create a sustainable future for our global neighbourhood. That is why we have partnered with companies who inspire us. We’re doing our bit today, to help tomorrow. #pentalovestomorrow #changewithpenta

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We know that being part of the hospitality sector, we have a responsibility to play our part in the battle to protect the environment. That’s why we’ve teamed up with Primaklima, who over the last 30 years have planted more than 14 million trees. As part of our Green Room initiative, guests have a choice to forego having their room cleaned, and in return, Penta will make a donation to Primaklima. Less water and energy being wasted, more trees being planted. That’s a double whammy, and the best thing is that our guests can have a direct impact with their own choices.


Small trees in pots ready to be planted


At zenology, they believe we should take Care and Consider by being responsible and environmentally conscious regarding the products we use. They strive for sustainability and an environmentally friendly realization, inspired by and respectful of nature, balanced with design. They use ingredients from renewable sources that represent a fusion of active botanicals and the power of vitamins. Their products do not contain environmentally and skin unfriendly ingredients, neither do the formulas present allergenic nor artificial colors.

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Close up image of Zenology hand and body balm bottle


We are proud to serve Belu at our UK properties, helping to make something good happen with Belu's water service. Belu give 100% of their profits to the charity WaterAid, to help make clean water, decent toilets and good hygiene normal for everyone, everywhere. In 2018, we alone helped Belu and WaterAid to transform 374 lives with clean water worldwide. We are supporting Belu and WaterAid to achieve Global Goal 6, of the UN Sustainable Development Goals ‘Water and sanitation for all’ by 2030. Photo credits: WaterAid/Ernest Randriarimalala

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Woman holding up a glass of dirty water next to a glass of clean water