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A chat with Peter Schuitema

Movers & Shakers

Portrait of Peter Schuitema - the owner of Kuychi label.

A chat with Peter Schuitema

Who needs a uniform when you can look damn good? For a few years now, the Penta team in each hotel has been dressed up in quality (and comfy) garments by Kuyichi. But is this just a fashion statement or is there more to it? We talk to Peter Schuitema, co-owner/founder of the Dutch label (and massive burger fan).


Penta: What do you think of garden gnomes?
Peter: My parents used to have a few in the garden a long, long time ago… To be honest I never really understood why anyone would put them up!

Penta: Where do you feel most at home? Where is your ‘hood?
Peter: I feel at home everywhere as long as I have my loved ones around me, but my ‘hood is in my small town De Meern (near Utrecht, Netherlands).

Penta: Tell us about a project that is keeping you busy in this period.
Peter: Recycling is one of the most important things we are working on. We simply MUST stop creating mountains of textile waste.

Penta: Who are your role models?
Peter: My parents have always been my role models; they lived a “simple” life and never bought anything they didn’t truly need. They were married for more than 50 years and I would like to think they raised their kids with the right values.

Penta: You have ten seconds to tell our readers why they should check you out.
Peter: Don’t check me out! Check out our website and find out why we insist on making “Pure Goods” since 2000.

Penta: Who is the last person you called?
Peter: My wife. But as usual… she didn’t pick up :)

Penta: Pizza or burgers?
Peter: Definitely burgers! Sometimes it’s really a craving, you know? I also tried some of Penta’s and I could definitely go for another serving anytime.

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