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Penta Hotels Worldwide announces new managing director, Rogier Braakman

Press release

Penta Hotels Worldwide announces new managing director, Rogier Braakman

Frankfurt, Germany - 12 May 2020

Penta Hotels is delighted to announce its new managing director Rogier Braakman. In this position he is succeeding Eugène Staal, who served the brand as president for over two years.

Rogier (43) took up this position on 1st February 2020 and brings with him a distinguished record of success within the industry. Some notable achievements include building up Netherlands based hotel brands Sandton Hotels and Pillows Hotels from scratch. In 2018 Rogier took on a ‘hotel sabbatical’ and began consulting and investing in a number of tech start-ups in the Netherlands through his co-founded private equity vehicle NoCeiling.

Penta Hotels is known for making bold moves and challenging the status quo. Its hotels attract guests in both corporate and leisure sectors with a fuss-free service approach and a relaxed lifestyle vibe. With a strong entrepreneurial spirit and an efficient centralised operating model, Penta offers an alternative to the stiff, boring and outdated products often found in the mid-scale market. Additionally, every Pentahotel takes an active role in its local area. The hotel teams help tackle social and environmental challenges and since late 2018, Penta Hotels as a group has spent more than 1,700 hours on community based projects such as helping out the less fortunate by donating soups in wintertime with their “Souper Heroes” initiative.


Rogier takes the lead at Penta Hotels during a challenging time for the industry and in the wake of the COVID-19 outbreak he states: “Penta has had to temporarily suspend operations in many hotels, restructure processes and ask for many intense sacrifices from all team members and stakeholders. Despite this, we have put considerable effort into bringing in new innovations and improving our product throughout all hotels. We can now wholly focus on implementing our new social distance proof program guaranteeing guests a safe stay while still being able to enjoy the beloved Penta spirit.

”Penta® represents a new generation of neighbourhood lifestyle hotels offering modern-minded individuals and business travellers comfort and style in a relaxed atmosphere. Known for its unique interior design and attitude, the lifestyle brand stands for true innovation in the industry’s upper-midscale segment. With 28 operating hotels under the brand across Europe and Asia, the hallmark of the hotel chain is the Pentalounge – a combination of lounge, bar, café and reception – that stands out with its "living room" look and feel. For further information and bookings, please visit www.pentahotels.com. Follow us on FACEBOOK and INSTAGRAM for our latest news.